Setting 'href','<url>' provides a link to that URL when the movie is clicked.
Important Note: HREFs are relative to the movie not the web page the movie is embedded in!
Setting 'target','<frame name>' loads the link into that frame. This includes the standard frame names _self, _top, _parent and _blank
Setting 'target','<quicktimeplayer>' will launch the QuickTime Player application as a helper app instead of using the browser. This is often used with interactive movies which might require more memory and screen real estate.
Setting 'target','<myself>' will load a new QuickTime movie into the same space used by the displayed movie. Use this technique to create "Poster Movies"
You can also set the targetcache parameter to 'true' or 'false' when using the 'target','myself' parameter. This sets the caching for the movie that is loaded. By default the value is 'false'